HubSpot workflows for lead nurturing

50 specs1 free50 Professional

50 written specs for marketing email sequences in HubSpot: welcome drips, re-engagement, persona and content tracks, score-driven branching, webinar and event flows. They suit a form that is a first touch with no immediate sales intent, where a contact needs warming before a rep reaches out.

More about lead nurturing in HubSpot

Welcome and lead magnet drips come first, then webinar reminders and the attendee versus no-show follow-up, re-engagement of cold contacts, and tracks by persona or industry. Lower in the list: pausing a nurture when a meeting is booked, resending an unopened email with an alternate subject line, lead score decay, and a sunset attempt before suppression. Lead assignment and consent sit in other categories.

The free spec flags two things to check before a drip goes live. Emails sent by a workflow must use the Automated email type: a Regular marketing email does not show up in the send-email action. And a contact who unsubscribes mid-sequence stops receiving sends, but the Set property value actions after that point still run.

All 50 start from a contact. All 50 need Professional.

Free New lead welcome nurture (post form-fill drip) Contact13 steps New contacts who fill a top-of-funnel form get a 4-email welcome drip over about two weeks that introduces the company and nudges toward a second conversion, with no manual follow-up. Read it in full

All 50 lead nurturing specs

Most requested first. Professional tier unless marked.

New lead welcome nurture (post form-fill drip)Contact13 stepsFree Content download / lead magnet nurture dripContact18 steps Webinar registration confirmation and reminder sequenceContact8 steps Post-webinar follow-up (attendee vs. no-show branch)Contact9 steps Re-engagement sequence for cold or inactive contactsContact11 steps Wait until email opened (3-day expiry), then branch on open vs no-openContact7 steps Wait until pricing page visited after a send, then sales alertContact10 steps Persona-based content nurture trackContact14 steps Industry-based nurture trackContact23 steps Score-based nurture content branching (lead score threshold)Contact8 steps Free trial nurture toward conversionContact11 steps High-intent page visit nurture (pricing or demo page view trigger)Contact8 steps Nurture pause and exit when a meeting is bookedContact2 steps Multi-asset drip branched by which lead magnet was downloadedContact14 steps Long-cycle "nurture until sales-ready" dripContact17 steps Case study / social proof nurture by industryContact25 steps Newsletter subscriber to nurture graduation trackContact7 steps Email click triggers next content nurture stepContact9 steps Competitor comparison page nurture branchContact24 steps Demo request abandonment re-engagementContact8 steps Closed-lost (non-customer) contact re-engagement nurtureContact5 steps Unopened-email resend with an alternate subject lineContact5 steps Pre-event save-the-date and agenda teaser sequenceContact12 steps Multi-episode webinar series nurtureContact9 steps Content upgrade nurture (blog visitor to gated asset)Contact6 steps Lead score decay re-engagement triggerContact5 steps Partner or referral source nurture trackContact4 steps Job title / seniority based nurture branchContact18 steps Form-field answer based nurture branch (e.g. company size)Contact13 steps Multi-language nurture branch by locale propertyContact21 steps Re-subscribed contact welcome-back nurtureContact4 steps Stalled-lead recycling nurture (aging without progressing)Contact9 steps Trade show / conference badge scan nurtureContact8 steps Chatbot conversation without meeting booked nurtureContact10 steps Quarterly always-on touch for stalled or dormant leadsContact2 steps Sunset / final-attempt re-engagement before suppressionContact7 steps Video engagement based nurture (percentage watched)Contact6 steps Dynamic personalization token nurture by segmentContact6 steps Pre-purchase testimonial / review-based nurture for engaged leadsContact6 steps Content syndication / third-party source nurtureContact8 steps Disqualified-lead cooldown recycling nurtureContact7 steps Franchise or territory localized content nurtureContact9 steps Buying-committee role based nurture branchContact9 steps A/B tested nurture email pathContact8 steps Free tool / calculator user nurtureContact7 steps Send-time optimization nurture by timezoneContact5 steps Nurture branch by preferred content format (video vs. article vs. podcast)Contact12 steps Podcast or video series listener nurtureContact8 steps Reactivation nurture triggered by repeat website visit after silenceContact5 steps Email associated contacts when their company raises funding (Breeze Intelligence signal)Contact9 steps

Other categories

Read 12 complete specs before you pay.

One per category, same format as the paid ones. Email only, no card.

We email the link, then a short note when specs change. Nothing else.

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