Disqualified-lead cooldown recycling nurture

Outcome. Contacts marked disqualified by sales get a second look after a cooldown period, with a light re-introduction sequence instead of staying permanently marked off with no path back into the pipeline.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-041

flowchart TD
    A[Unqualified, disqualified 90+ days ago] --> B[Set hs_lead_status = Open]
    B --> C[Send: checking back in]
    C --> D[Delay 5 days]
    D --> E{Clicked check-in email?}
    E -- Yes --> F[Task: re-engaged, review]
    E -- No --> G[Send: one more resource]
    F --> H[Set disqualified_cooldown_completed = true]
    G --> H

When to use it, when not to

• UseUse when "disqualified" in the account's process usually means "not now" rather than "never" (budget timing, wrong stage, no current need), and circumstances can plausibly change.
• UseUse with a fixed cooldown period long enough that revisiting makes sense (90 days is a reasonable default for most B2B cycles).
• SkipDo not use this for disqualifications that mean genuinely never (wrong industry entirely, size mismatch that will not change, explicit request to not be contacted). Filter those out before enrollment, ideally with a disqualification reason property.
• SkipDo not run this on a contact sales is actively re-engaging manually; check for a recent logged activity first.