Post-webinar follow-up (attendee vs. no-show branch)

Outcome. Once a webinar ends, attendees and no-shows are split automatically and each gets a follow-up suited to what they actually experienced, with no one manually sorting the registrant list afterward.

flowchart TD
    A[List membership: awaiting attendance classification] --> B[Delay 24h buffer]
    B --> C{webinar_attended = true?}
    C -- Yes --> D1[Send: thanks for attending] --> D2[Delay 3d] --> D3[Send: case study / next step]
    C -- No / blank --> E1[Send: sorry we missed you] --> E2[Delay 2d] --> E3[Send: no-show recap + book time]
    D3 --> F[Remove from list]
    E3 --> F

When to use it / when not to

• Use right after lead-nurturing-003 hands registrants off into an "awaiting attendance classification" list.
• Use when attendance data becomes available within about a day of the event, from a platform export or a native integration.
• Do not use if attendance data typically lands later than 24 hours after the event. Extend the buffer delay in step 1 instead of guessing.
• Do not use for on-demand content with no live-attendance concept.