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Post-webinar follow-up (attendee vs. no-show branch)

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact9 stepsUpdated for HubSpot seat pricing
OutcomeOnce a webinar ends, attendees and no-shows are split automatically and each gets a follow-up suited to what they actually experienced, with no one manually sorting the registrant list afterward.
Workflow maplead-nurturing-004
List membership: awaiting attendance classification leads to Delay 24h buffer. Delay 24h buffer leads to webinar_attended = true?. webinar_attended = true? leads to Yes: Send: thanks for attending; No / blank: Send: sorry we missed you. Send: thanks for attending leads to Delay 3d. Delay 3d leads to Send: case study / next step. Send: case study / next step leads to Remove from list. Send: sorry we missed you leads to Delay 2d. Delay 2d leads to Send: no-show recap + book time. Send: no-show recap + book time leads to Remove from list. Yes No / blank List membership: awaiting attendance classification Delay 24h buffer webinar_attended = true? Send: thanks for attending Send: sorry we missed you Delay 3d Delay 2d Send: case study / next step Send: no-show recap + book time Remove from list
List membership: awaiting attendance classification leads to Delay 24h buffer. Delay 24h buffer leads to webinar_attended = true?. webinar_attended = true? leads to Yes: Send: thanks for attending; No / blank: Send: sorry we missed you. Send: thanks for attending leads to Delay 3d. Delay 3d leads to Send: case study / next step. Send: case study / next step leads to Remove from list. Send: sorry we missed you leads to Delay 2d. Delay 2d leads to Send: no-show recap + book time. Send: no-show recap + book time leads to Remove from list. Yes No / blank List membership: awaiting attendance classification Delay 24h buffer webinar_attended = true? Send: thanks for attending Send: sorry we missed you Delay 3d Delay 2d Send: case study / next step Send: no-show recap + book time Remove from list

When to use it, when not to

Use it

  • Use right after lead-nurturing-003 hands registrants off into an "awaiting attendance classification" list.
  • Use when attendance data becomes available within about a day of the event, from a platform export or a native integration.
Read more on when to use itShow less

Skip it

  • Do not use if attendance data typically lands later than 24 hours after the event. Extend the buffer delay in step 1 instead of guessing.
  • Do not use for on-demand content with no live-attendance concept.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 4 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 9 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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