Outcome. Webinar registrants automatically get a confirmation email plus two time-anchored reminders before the live date, with no one manually scheduling sends per session.
Workflow mapEnrollment, branches and actions at a glance
flowchart TD
A[Form submission: webinar registration] --> B[Set webinar_date]
B --> C[Set webinar_name]
C --> D[Send: registration confirmed]
D --> E[Delay until: 1 day before webinar_date]
E --> F[Send: reminder tomorrow]
F --> G[Delay until: 1 hour before webinar_date]
G --> H[Send: starting soon]
H --> I[Add to list: awaiting attendance classification]
When to use it / when not to
- Use for any live virtual event with a registration form and a fixed date and time.
- Use when the same workflow needs to serve a recurring series over time, by anchoring timing to a date property rather than one workflow per session.
- Do not use for on-demand or evergreen webinars with no fixed date. Use a simple triggered drip instead (see lead-nurturing-002 pattern).
- Do not expect this workflow alone to capture attendance. That split is handled downstream in lead-nurturing-004.
