Outcome. Contacts who download any gated asset are routed into an asset-specific 3-email drip that goes deeper on that topic and offers a related second asset, without a marketer manually sorting downloads by title.
Workflow mapEnrollment, branches and actions at a glance
flowchart TD
A[Form submission: any gated asset] --> B{last_content_asset value}
B -- Asset A --> A1[Send: Asset A deep-dive 1] --> A2[Delay 3d] --> A3[Send: Asset A deep-dive 2] --> A4[Delay 4d] --> A5[Send: Asset A related offer]
B -- Asset B --> B1[Send: Asset B deep-dive 1] --> B2[Delay 3d] --> B3[Send: Asset B deep-dive 2] --> B4[Delay 4d] --> B5[Send: Asset B related offer]
B -- Asset C --> C1[Send: Asset C deep-dive 1] --> C2[Delay 3d] --> C3[Send: Asset C deep-dive 2] --> C4[Delay 4d] --> C5[Send: Asset C related offer]
B -- Unknown --> Z1[Send: generic thanks]
A5 --> D[Set cooldown = now + 14 days]
B5 --> D
C5 --> D
Z1 --> D
When to use it / when not to
- Use when there are multiple gated assets (ebooks, guides, templates), each behind its own form, and topic-relevant follow-up matters more than one generic sequence.
- Use as the entry point before persona or industry branching happens further downstream.
- Do not use for a single one-off asset with no related content to offer next. One automated email is enough there.
- Do not use unmodified if the same contact can download several assets in one week. Add the cooldown property described below or contacts get flooded.
