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Library / Lead nurturing / lead-nurturing-012

High-intent page visit nurture (pricing or demo page view trigger)

Lead nurturingContactMarketing Hub ProfessionalIntermediate~35 min to buildFull spec

Outcome. A contact who visits a pricing or demo page mid-nurture gets a short, direct follow-up aimed at booking a conversation, instead of continuing to receive generic top-of-funnel content.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-012
flowchart TD
    A[Page view: /pricing or /demo] --> B[Set high_intent_page_alerted = true]
    B --> C[Send: pricing/demo follow-up]
    C --> D[Delay 1 day]
    D --> E{Clicked email?}
    E -- Yes --> F[Create call task]
    E -- No --> G[Send: still-deciding email]
    F --> H[Delay 2 days]
    G --> H
    H --> I[Add to list: Sales-aware - pricing or demo visit]
action or delay branch public on every spec, paid or not

When to use it, when not to

  • UseUse as a fast-response track triggered by the page-view event itself, for a contact already in the database (an existing lead, not yet a deal).
  • UseUse when the pricing or demo page is a deliberate, trackable URL, not, for example, pricing shown inside a marketing modal that does not generate its own page view.
  • SkipDo not use it for a first-time anonymous visitor. This fiche needs an identified contact; anonymous-visitor matching is a separate mechanism (forms, chat, or de-anonymization tools). *(check in your portal: de-anonymization tooling and identification rate vary by vendor and are not native to HubSpot)*
  • SkipDo not run this in parallel with lead-nurturing-007 on the same page without deciding which one owns the sales alert. Running both risks two separate notifications for one visit.
The preview ends here. Six sections are in the library. counted, not blurred
PrerequisitesEvery property with its label, internal name, type and options, plus the assets the workflow needs before you start.3 items
EnrollmentThe trigger, the criteria exactly as they are ticked in the UI, the re-enrollment rule and the suppression list.4 parts
StepsEach action in order with its parameters, its branches and its delays, written as you tick them.8 numbered actions
Known pitfallsTraps seen in production, each with what breaks and what to do instead.4 pitfalls
Test plan, variants and build specHow to prove it works in a test portal, where to look when it does not, the variants for other objects or tiers, and the YAML build spec.3 variants, 3 sections
FilesThe properties JSON creates the fields in one API call, the workflow JSON documents the build.PDF, Markdown, JSON
Install1 click. The installer creates the properties this spec declares and the workflow itself, switched off, then opens a task for the prerequisites that are assets rather than properties, such as a team, a static list or a marketing email. What it created is listed on the install page.1 click, switched off
Unlock the full library, 149 EUR

or the lead nurturing pack, 39 EUR

One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.