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Podcast or video series listener nurture

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact8 stepsUpdated for HubSpot seat pricing
OutcomeContacts identified as regular listeners or viewers of a branded podcast or video series get a nurture sequence that references the series directly and offers a next step, instead of that audience relationship living only on the podcast platform with no bridge into the marketing database.
Workflow maplead-nurturing-048
On podcast/video listener list leads to Send: thanks for tuning in. Send: thanks for tuning in leads to Delay 5 days. Delay 5 days leads to Send: related resource. Send: related resource leads to Delay 5 days. Delay 5 days leads to Clicked either email?. Clicked either email? leads to Yes: Send: want to talk to us; No: Send: new episode alert. Send: want to talk to us leads to Set podcast_nurture_completed = true. Send: new episode alert leads to Set podcast_nurture_completed = true. Yes No On podcast/video listener list Send: thanks for tuning in Delay 5 days Send: related resource Delay 5 days Clicked either email? Send: want to talk to us Send: new episode alert Set podcast_nurture_completed = true
On podcast/video listener list leads to Send: thanks for tuning in. Send: thanks for tuning in leads to Delay 5 days. Delay 5 days leads to Send: related resource. Send: related resource leads to Delay 5 days. Delay 5 days leads to Clicked either email?. Clicked either email? leads to Yes: Send: want to talk to us; No: Send: new episode alert. Send: want to talk to us leads to Set podcast_nurture_completed = true. Send: new episode alert leads to Set podcast_nurture_completed = true. Yes No On podcast/video listener list Send: thanks for tuning in Delay 5 days Send: related resource Delay 5 days Clicked either email? Send: want to talk to us Send: new episode alert Set podcast_nurture_completed = true

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use when the podcast or video series host platform can identify individual subscribers by email (a newsletter signup tied to the show, a gated bonus episode, a listener survey) and that data can be synced into HubSpot.
  • Use to convert passive listening into an active relationship, since podcast analytics alone (download counts) do not identify individuals without an email capture step somewhere.
Read more on when to use itShow less

Skip it

  • Do not use this if the show has no email capture mechanism at all; there is no contact list to build this workflow against.
  • Do not assume podcast platform "subscriber" counts equal engaged listeners; many podcast subscriptions are passive and never actually get played.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 8 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 3 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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