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HubSpot workflows for renewal and expansion

50 specs1 free45 Professional5 Enterprise

50 written specs for what follows the first sale in HubSpot: renewal deals, reminders, upsell and cross-sell triggers, churn risk flags and NPS follow-up. Use them when contract end dates already live in a property and renewal deals get created late or inconsistently.

More about renewal and expansion in HubSpot

The list starts with renewal deal auto-creation from contract end date, the 90/60/30 reminder cascade, a churn risk score from usage decline and support ticket volume, and an upsell deal from a product usage threshold. Past those come the cases a single contract date does not cover, such as multi-product bundle accounts and co-term alignment, then signals like a champion departure or a churn webhook from an external billing system.

Two warnings carried over from the free spec. Filter-based enrollment fires once, when a company newly matches the date window: if the workflow is off at that moment, the company does not enroll later without editing the date or turning re-enrollment on, which then risks duplicates. And deactivating or archiving the pipeline or stage referenced in the Create record action silently breaks the workflow at the next run.

25 of the 50 start from a company, the rest from a deal, a contact, a custom object or a ticket. 45 need Professional, 5 Enterprise.

All 50 renewal and expansion specs

Most requested first. Professional tier unless marked.

Renewal deal auto-creation from contract end dateCompany4 stepsFreeRenewal reminder cascade to CSM/AM (90/60/30 days before contract end)Company15 stepsNPS detractor auto-creates internal alert taskContact7 stepsChurn risk score from usage decline and support ticket volumeCompany11 stepsUpsell opportunity deal creation from product usage thresholdCompany4 stepsNPS feedback submission: detractor to CSM task, promoter to advocacy listContact7 stepsContract expiration date missing flag on active customer accountsCompany8 stepsNPS promoter triggers referral or case study requestContact4 stepsAuto-renewal opt-out window reminder before lock-in dateCompany8 stepsCross-sell trigger from single-product account detectionCompany4 stepsRenewal deal owner auto-assignment to current CSM/AMDeal2 stepsRenewal deal amount pre-populated from current subscription valueDeal2 stepsAt-risk account alert from support ticket volume spikeCompany3 stepsUsage nearing plan or seat limit triggers upgrade conversation taskCompany3 stepsCustomer health score decline triggers churn risk flagCompany4 stepsNPS survey auto-send after renewal or usage milestoneContact4 stepsWin-back re-engagement workflow for churned customersCompany6 stepsRenewal deal auto-move to Closed Lost on confirmed non-renewalDeal5 stepsNext renewal date auto-set on renewal deal Closed WonCompany4 stepsMulti-year contract mid-term check-in taskDeal6 stepsSeat or license utilization tracking for expansion opportunityCompany7 stepsRenewal probability score from health score and engagementDeal15 stepsSupport escalation ticket triggers churn risk flag on accountTicket4 stepsExecutive business review reminder before renewal dateDeal6 stepsAt-risk accounts excluded from marketing upsell campaignsCompany3 stepsRenewal deal creation for multi-product bundle accountsCompany12 stepsChampion departure detected triggers renewal risk flagContact4 stepsPayment failure or dunning event triggers renewal risk alertCompany6 stepsCross-sell recommendation task from complementary product matchCompany11 stepsUsage spike triggers proactive expansion outreach taskCompany7 stepsQuarterly check-in cadence workflow for enterprise accountsCompany8 stepsRenewal task reassignment on CSM/AM ownership changeDeal3 stepsFree trial to paid conversion tracked as expansion pipelineDeal4 stepsNPS detractor enrolls in save-play outreach sequenceContact6 stepsEnterprisePrice increase notification task before renewal dateDeal3 stepsGrace period tracking after contract expiration before deactivationCompany10 stepsRenewal pipeline auto-routing separate from new-business pipelineDeal6 stepsExpansion deal associated to original deal for pipeline lineageDeal3 stepsLow feature adoption triggers customer success outreach taskCompany4 stepsRenewal forecast rollup property for finance reportingDeal4 stepsSubscription custom object synced with renewal deal dateCustom4 stepsEnterpriseUsage data custom object triggers property-change workflowCustom5 stepsEnterpriseCo-term alignment workflow for multi-subsidiary renewal datesCompany4 stepsEnterpriseCustom code action pulls usage API data into risk score propertyCompany6 stepsWebhook-triggered churn signal from external billing systemCompany6 stepsDowngrade request auto-routed to retention teamDeal5 stepsContract value tier change triggers renewal deal re-forecastDeal3 stepsRenewal deal blocked from Closed Won without signed contract linkDeal4 stepsTerritory-based renewal deal reassignment on account transferDeal6 stepsEnterpriseCSM handoff: Breeze agent health assessment and brief when the customer success owner changesCompany13 steps

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