Outcome. Every customer account gets a fresh usage-based risk score pulled directly from the product's usage API on a recurring schedule, instead of depending on a separate integration tool to sync that data into HubSpot first.
flowchart TD
A[Scheduled daily run: Customer accounts with External Account ID] --> B[Custom code: call usage API, compute risk score]
B --> C{Call succeeded?}
C -->|Yes| D[Set Usage Risk Score and Usage Last Synced At]
C -->|No| E[Notify operations owner: pull failed]

When to use it, when not to
- UseUse it when the product's usage data lives behind an API the team already has credentials for, and no dedicated sync integration exists (or is worth building) to bring that data into HubSpot as a standing property.
- UseUse it as a lighter-weight alternative to a full third-party integration, for a portal that only needs one or two usage-derived numbers rather than a complete two-way sync.
- SkipDo not use it if a proper native integration or iPaaS connector (a dedicated app, or Zapier/Make) already keeps usage properties current; a custom coded action calling the same API on a schedule duplicates that work and adds a second point of failure.
- SkipDo not use it for real-time usage alerting; a scheduled pull is only as fresh as its run interval, typically daily at best for this pattern, not instant.
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