HubSpot workflows for data quality

It opens with required field enforcement on contact creation, a duplicate contact review queue, phone number formatting and country name normalization. Deeper in the list: email typo detection in custom code, a data completeness score, duplicate companies by name similarity, and a one-time normalization pass on existing records. Most specs beyond a basic flag and task need Data Hub.

From the free spec, two things to know before building. A workflow cannot stop a record from being created: it reacts after the record exists, so this is a detect-and-flag pattern, and a hard block belongs on the form, with required fields. And static list membership does not clear by itself once a record is completed later, so the cleanup queue needs a small companion workflow to empty.

32 of the 50 start from a contact, the rest from a company, a deal, a custom object or a ticket. 46 need Professional, 4 Enterprise.