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Language and locale property normalization

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Data Hub Professional.

Contact7 stepsUpdated for HubSpot seat pricing
OutcomeA contact's preferred language always reads as one of a small, standard set of values, instead of a mix of raw locale codes, free-text guesses, and inconsistent casing that no email personalization rule or list segmentation can reliably filter on.
Workflow mapdata-quality-040
Raw locale code known or changed leads to Starts with which prefix?. Starts with which prefix? leads to en: Preferred language: English; fr: Preferred language: French; nl: Preferred language: Dutch; de: Preferred language: German; es: Preferred language: Spanish; none match: Leave unset. Raw locale code known or changed Starts with which prefix? en Preferred language: English fr Preferred language: French nl Preferred language: Dutch de Preferred language: German es Preferred language: Spanish none match Leave unset
Raw locale code known or changed leads to Starts with which prefix?. Starts with which prefix? leads to en: Preferred language: English; fr: Preferred language: French; nl: Preferred language: Dutch; de: Preferred language: German; es: Preferred language: Spanish; none match: Leave unset. Raw locale code known or changed Starts with which prefix? en Preferred language: English fr Preferred language: French nl Preferred language: Dutch de Preferred language: German es Preferred language: Spanish none match Leave unset

When to use it, when not to

Use it

  • Use it when a raw locale code, from a browser's language header captured by an integration, a form field, or an import, needs to become a clean, standard picklist value used for segmentation and email personalization.
  • Use it when the set of locales you actually operate in is small enough to map explicitly, a handful of languages, not the full space of every possible browser locale variant.
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Skip it

  • Do not use it to infer language from country alone. A contact's country and preferred language are related but not the same thing, a French-speaking contact in Belgium, an English-speaking expat in Germany. Keep them as separate properties.
  • Do not use it if the raw source already writes a clean, standard value directly. Check the actual raw values you receive before building a mapping for variants that do not occur in practice.
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The rest of this spec

Prerequisites · 2 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 7 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 8 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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