Association count cap per company (portfolio hygiene flag)
Professional
Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Data Hub Professional.
Per-hub plans: also Marketing Hub
On per-hub plans, one of its steps belongs to another subscription: add to static list needs Marketing Hub Professional. Both are required to build it as written. On seat pricing the edition covers both.
One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.
When to use it, when not to
Use it
- Use it on portals where a small number of generic or catch-all company records, an "Unknown company", a large account with subsidiaries incorrectly rolled into one record, tend to accumulate an outsized number of associations that skew per-account metrics.
- Use it as a periodic sweep, not a real-time check. A company crossing a threshold rarely needs same-hour attention, a weekly or monthly review is normally enough.
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Skip it
- Do not use it on a genuinely large, correctly-modeled enterprise account with hundreds of legitimate contacts. Set the threshold and, if needed, an exclusion checkbox for known large accounts so this does not generate noise on records that are correctly large, not incorrectly large.
- Do not use it to automatically split or reassign associations. This only flags a count for a human to investigate; the actual remediation, splitting a company into subsidiaries, reassigning contacts, is a data modeling decision.
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