Calculated property: days since last activity
One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.
Professional
Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Data Hub Professional.
OutcomeEvery contact carries a current "days since last activity" number, refreshed daily, so lists and reports can sort and segment by recency without a rep doing date math.
Workflow mapdata-quality-011
When to use it, when not to
Use it
- Use it when reports, lead-scoring rules, or list segmentation need a numeric recency value instead of a raw timestamp.
- Use it when the portal already has a reliable last-activity timestamp populated by engagement tracking (email opens, form submissions, calls logged, meetings booked).
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Skip it
- Do not use it expecting a live, real-time counter. This value only updates when the scheduled workflow runs, typically once a day; between runs it is stale by up to that interval.
- Do not use it as your only churn or engagement signal. Pair it with renewal-expansion category workflows for account-level churn scoring, this fiche is a data-quality building block, not a full churn model.
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