Multi-asset drip branched by which lead magnet was downloaded

Outcome. A contact who downloads any one of several gated assets gets a short follow-up built around that specific topic, instead of one generic sequence regardless of what they actually downloaded.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-014

flowchart TD
    A[Form submission: Guide A, B, or C] --> B{lead_magnet_downloaded?}
    B -- Guide A --> C[Follow-up 1] --> D[Delay 3d] --> E[Follow-up 2] --> F[Set completed = true]
    B -- Guide B --> G[Follow-up 1] --> H[Delay 3d] --> I[Follow-up 2] --> F
    B -- Guide C --> J[Follow-up 1] --> K[Delay 3d] --> L[Follow-up 2] --> F
    B -- blank/unrecognized --> M[No action]

When to use it, when not to

• UseUse when 3 or more distinct lead magnets exist and each has a genuinely different topic worth its own 2-email follow-up.
• UseUse hidden form fields, one static value per landing page or form, as the simplest way to capture which asset was downloaded without extra tooling.
• SkipDo not use it for near-identical assets, such as two versions of the same guide. Branch only where the topic difference is real enough to justify separate emails.
• SkipDo not enroll the same contact a second time for a different lead magnet while still mid-track on the first, without deciding how the two content tracks should interact, see Known pitfalls.