Skip to content
The Workflow Library
Get the full library

Stalled-lead recycling nurture (aging without progressing)

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact9 stepsUpdated for HubSpot seat pricing
OutcomeContacts who have sat in the Lead lifecycle stage past a set number of days without an open deal get a short check-in sequence that either revives them or flags them for a lead status reset, instead of aging silently in a list nobody reviews.
Workflow maplead-nurturing-032
Lead 45+ days, no deal leads to Send: Still interested check-in. Send: Still interested check-in leads to Wait until clicked, max 5 days. Wait until clicked, max 5 days leads to Clicked: Set hs_lead_status = Open; No click, timed out: Send: one more resource. Set hs_lead_status = Open leads to Create task: re-engaged, follow up. Create task: re-engaged, follow up leads to Set stalled_lead_recycled = true. Send: one more resource leads to Delay 5 days. Delay 5 days leads to Set hs_lead_status = Attempted to Contact. Set hs_lead_status = Attempted to Contact leads to Set stalled_lead_recycled = true. Clicked No click, timed out Lead 45+ days, no deal Send: Still interested check-in Wait until clicked, max 5 days Set hs_lead_status = Open Send: one more resource Create task: re-engaged, follow up Delay 5 days Set hs_lead_status = Attempted to Contact Set stalled_lead_recycled = true
Lead 45+ days, no deal leads to Send: Still interested check-in. Send: Still interested check-in leads to Wait until clicked, max 5 days. Wait until clicked, max 5 days leads to Clicked: Set hs_lead_status = Open; No click, timed out: Send: one more resource. Set hs_lead_status = Open leads to Create task: re-engaged, follow up. Create task: re-engaged, follow up leads to Set stalled_lead_recycled = true. Send: one more resource leads to Delay 5 days. Delay 5 days leads to Set hs_lead_status = Attempted to Contact. Set hs_lead_status = Attempted to Contact leads to Set stalled_lead_recycled = true. Clicked No click, timed out Lead 45+ days, no deal Send: Still interested check-in Wait until clicked, max 5 days Set hs_lead_status = Open Send: one more resource Create task: re-engaged, follow up Delay 5 days Set hs_lead_status = Attempted to Contact Set stalled_lead_recycled = true

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use for contacts stuck at Lead with no deal and no recent activity, where sales has stopped following up because the lead looks cold.
  • Use as a scheduled safety net running alongside active nurture tracks, not as a replacement for them.
Read more on when to use itShow less

Skip it

  • Do not use on contacts already inside another active nurture (check nurture_track or the equivalent property from the account's other workflows first) since this can duplicate sends.
  • Do not use this for high-value named accounts under active manual sales pursuit; exclude those with a static list or an owner-assigned filter.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 4 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 9 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 3 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

Unlock all 565 specs, 149 EUR

One-time, excl. VAT. 30-day refund. Installs in 3 portals. Founding price until 30 November.

Read the free Lead nurturing spec

Not the workflow you needed?

More in Lead nurturing

50 specs in this section

See all 50 This category, 39 EUR
FreeNew lead welcome nurture (post form-fill drip)Contact13 steps Content download / lead magnet nurture dripContact18 steps Webinar registration confirmation and reminder sequenceContact8 steps Post-webinar follow-up (attendee vs. no-show branch)Contact9 steps

Read 12 complete specs before you pay.

One per category, same format as the paid ones. Email only, no card.

We email the link, then a short note when specs change. Nothing else.

149 EUR199

Full library, 565 specs
Get the full library