Stalled-lead recycling nurture (aging without progressing)

Outcome. Contacts who have sat in the Lead lifecycle stage past a set number of days without an open deal get a short check-in sequence that either revives them or flags them for a lead status reset, instead of aging silently in a list nobody reviews.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-032

flowchart TD
    A[Lead 45+ days, no deal] --> B[Send: Still interested check-in]
    B --> C{Wait until clicked, max 5 days}
    C -- Clicked --> D[Set hs_lead_status = Open]
    D --> E[Create task: re-engaged, follow up]
    C -- No click, timed out --> F[Send: one more resource]
    F --> G[Delay 5 days]
    G --> H[Set hs_lead_status = Attempted to Contact]
    E --> I[Set stalled_lead_recycled = true]
    H --> I

When to use it, when not to

• UseUse for contacts stuck at Lead with no deal and no recent activity, where sales has stopped following up because the lead looks cold.
• UseUse as a scheduled safety net running alongside active nurture tracks, not as a replacement for them.
• SkipDo not use on contacts already inside another active nurture (check nurture_track or the equivalent property from the account's other workflows first) since this can duplicate sends.
• SkipDo not use this for high-value named accounts under active manual sales pursuit; exclude those with a static list or an owner-assigned filter.