Sunset / final-attempt re-engagement before suppression

Outcome. Long-inactive contacts get one clear final email before being moved off active marketing sending, protecting deliverability without silently ghosting people who might still want to hear from the company.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-036

flowchart TD
    A[On cold list, 180+ days inactive] --> B[Send: still want to hear from us]
    B --> C[Delay 7 days]
    C --> D{Opened or clicked?}
    D -- Yes --> E[Remove from cold list]
    D -- No --> F[Set non-marketing contact]
    F --> G[Add to Sunset - do not email list]
    E --> H[Set sunset_nurture_completed = true]
    G --> H

When to use it, when not to

• UseUse on contacts with no email open or click for a long stretch (180 days is a common baseline) to clean the actively-sent list before it drags down deliverability.
• UseUse as the last step of a re-engagement effort, after lead-nurturing-005 has already tried to win the contact back with real content.
• SkipDo not use this on contacts who are dormant only because they are customers on a low-touch account (check lifecycle stage or a customer flag first); route those through a different cadence instead of suppression.
• SkipDo not run this without stakeholder sign-off on the suppression list name and process, since it changes who receives future campaigns.