Nurture branch by preferred content format (video vs. article vs. podcast)

Outcome. A nurture sequence delivers the same core topics in each contact's preferred format, video, article, or podcast, instead of assuming one format works for everyone.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-047

flowchart TD
    A[On audience list] --> B{Format preference?}
    B -- Video --> C1[Send: Topic 1 video]
    B -- Article --> C2[Send: Topic 1 article]
    B -- Podcast --> C3[Send: Topic 1 podcast]
    B -- No pref --> C4[Send: Topic 1 article default]
    C1 --> D[Delay 5 days]
    C2 --> D
    C3 --> D
    C4 --> D
    D --> E{Format preference?}
    E -- Video --> F1[Send: Topic 2 video]
    E -- Article --> F2[Send: Topic 2 article]
    E -- Podcast --> F3[Send: Topic 2 podcast]
    E -- No pref --> F4[Send: Topic 2 article default]
    F1 --> G[Set content_format_nurture_completed = true]
    F2 --> G
    F3 --> G
    F4 --> G

When to use it, when not to

• UseUse when the account genuinely produces the same core content in more than one format (a topic covered as both a blog article and a video, for example), so the branch is a real choice, not a workaround.
• UseUse when preference can be captured directly (a form field asking format preference) or inferred confidently (a contact who has only ever engaged with video content, never articles).
• SkipDo not use this if the account only has one format available; there is nothing to branch on, and this becomes a placeholder step with no real effect.
• SkipDo not infer preference from a single engagement; require a pattern (multiple visits to one format type) before setting the preference property, or ask directly on a form.