Content syndication / third-party source nurture

Outcome. Contacts who arrive through a paid content syndication vendor get a nurture sequence that starts by re-establishing who the company is, since these contacts often do not remember opting in the way a direct-form lead does.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-040

flowchart TD
    A[lead_source_detail contains Content Syndication] --> B[Send: who we are]
    B --> C[Delay 2 days]
    C --> D[Send: your requested resource]
    D --> E[Delay 3 days]
    E --> F{Clicked either email?}
    F -- Yes --> G[Create task: engaged, follow up]
    F -- No --> H[Send: last note, low pressure]
    G --> I[Set syndication_nurture_completed = true]
    H --> I

When to use it, when not to

• UseUse for leads delivered by a content syndication or lead-gen vendor (gated asset placed on a third-party network, delivered as a batch of contact records).
• UseUse this specifically because syndicated leads convert differently from direct-form leads: lower immediate recall of the brand, higher early unsubscribe risk, and a real need for a soft re-introduction before anything sales-facing.
• SkipDo not use this for leads captured on the company's own site, even if a paid ad drove the click; those already know which brand they engaged with and belong in lead-nurturing-001 or lead-nurturing-002 instead.
• SkipDo not skip the re-introduction email even under time pressure; sending a hard sales pitch as the first touch to a syndicated lead produces disproportionately high spam complaints.