Skip to content
The Workflow Library
Get the full library

Reactivation nurture triggered by repeat website visit after silence

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact5 stepsUpdated for HubSpot seat pricing
OutcomeA contact who has gone quiet for a long stretch and then comes back to the site gets a timely "welcome back" nurture instead of being treated as still dormant until a separate campaign happens to reach them.
Workflow maplead-nurturing-049
Page view, dormant_contact = true leads to Set dormant_contact = false. Set dormant_contact = false leads to Send: welcome back. Send: welcome back leads to Delay 3 days. Delay 3 days leads to Send: related content. Send: related content leads to Set reactivation_nurture_completed = true. Page view, dormant_contact = true Set dormant_contact = false Send: welcome back Delay 3 days Send: related content Set reactivation_nurture_completed = true
Page view, dormant_contact = true leads to Set dormant_contact = false. Set dormant_contact = false leads to Send: welcome back. Send: welcome back leads to Delay 3 days. Delay 3 days leads to Send: related content. Send: related content leads to Set reactivation_nurture_completed = true. Page view, dormant_contact = true Set dormant_contact = false Send: welcome back Delay 3 days Send: related content Set reactivation_nurture_completed = true

When to use it, when not to

Use it

  • Use for contacts already flagged as dormant (no engagement for an extended period) who then show a fresh sign of interest by visiting the site again.
  • Use when the account tracks page views reliably and can flag dormancy with a companion process (a scheduled workflow, or the pattern in lead-nurturing-005).
Read more on when to use itShow less

Skip it

  • Do not use this for contacts who are actively engaged already; the enrollment filter below specifically requires the dormant flag, so an active contact visiting the site again is expected behavior, not a reactivation event.
  • Do not treat a single page view as strong enough signal on its own to trigger a sales handoff; this fiche nurtures first and lets a later click or a specific high-intent page (see lead-nurturing-012) escalate to sales.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 5 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

Unlock all 565 specs, 149 EUR

One-time, excl. VAT. 30-day refund. Installs in 3 portals. Founding price until 30 November.

Read the free Lead nurturing spec

Not the workflow you needed?

More in Lead nurturing

50 specs in this section

See all 50 This category, 39 EUR
FreeNew lead welcome nurture (post form-fill drip)Contact13 steps Re-engagement sequence for cold or inactive contactsContact11 steps High-intent page visit nurture (pricing or demo page view trigger)Contact8 steps Content download / lead magnet nurture dripContact18 steps

Read 12 complete specs before you pay.

One per category, same format as the paid ones. Email only, no card.

We email the link, then a short note when specs change. Nothing else.

149 EUR199

Full library, 565 specs
Get the full library