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Email click triggers next content nurture step

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact9 stepsUpdated for HubSpot seat pricing
OutcomeA three-email nurture sequence advances the moment a contact clicks the current email, instead of always waiting out a fixed number of days, so an engaged contact moves faster while a quiet one still gets the next email on a defined timeout.
Workflow maplead-nurturing-018
Filter: click-paced audience leads to Set step = 1. Set step = 1 leads to Send: Step 1 email. Send: Step 1 email leads to Wait until clicked, max 4 days. Wait until clicked, max 4 days leads to Clicked or timed out: Set step = 2. Set step = 2 leads to Send: Step 2 email. Send: Step 2 email leads to Wait until clicked, max 4 days. Wait until clicked, max 4 days leads to Clicked or timed out: Set step = 3. Set step = 3 leads to Send: Step 3 closing CTA. Send: Step 3 closing CTA leads to Set nurture_click_sequence_completed = true. Clicked or timed out Clicked or timed out Filter: click-paced audience Set step = 1 Send: Step 1 email Wait until clicked, max 4 days Set step = 2 Send: Step 2 email Wait until clicked, max 4 days Set step = 3 Send: Step 3 closing CTA Set nurture_click_sequence_completed = true
Filter: click-paced audience leads to Set step = 1. Set step = 1 leads to Send: Step 1 email. Send: Step 1 email leads to Wait until clicked, max 4 days. Wait until clicked, max 4 days leads to Clicked or timed out: Set step = 2. Set step = 2 leads to Send: Step 2 email. Send: Step 2 email leads to Wait until clicked, max 4 days. Wait until clicked, max 4 days leads to Clicked or timed out: Set step = 3. Set step = 3 leads to Send: Step 3 closing CTA. Send: Step 3 closing CTA leads to Set nurture_click_sequence_completed = true. Clicked or timed out Clicked or timed out Filter: click-paced audience Set step = 1 Send: Step 1 email Wait until clicked, max 4 days Set step = 2 Send: Step 2 email Wait until clicked, max 4 days Set step = 3 Send: Step 3 closing CTA Set nurture_click_sequence_completed = true

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use this as the pacing pattern for a whole short sequence, building on the single-step "wait until opened" pattern in lead-nurturing-006 but applied across every step of a 3-email drip.
  • Use it when speed for engaged contacts matters more than a fixed, predictable send calendar, for example a product-led nurture where clicking signals active interest.
Read more on when to use itShow less

Skip it

  • Do not use it for compliance-sensitive or date-anchored sequences (event reminders, contract deadlines) where the send date matters more than the contact's click behavior. Use fixed delays there instead.
  • Do not stack this pattern with a completely different re-enrollment trigger on the same contact for the same content family; it creates two workflows racing to send the same emails.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 9 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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