Email click triggers next content nurture step

Outcome. A three-email nurture sequence advances the moment a contact clicks the current email, instead of always waiting out a fixed number of days, so an engaged contact moves faster while a quiet one still gets the next email on a defined timeout.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-018

flowchart TD
    A[Filter: click-paced audience] --> B[Set step = 1]
    B --> C[Send: Step 1 email]
    C --> D{Wait until clicked, max 4 days}
    D -- Clicked or timed out --> E[Set step = 2]
    E --> F[Send: Step 2 email]
    F --> G{Wait until clicked, max 4 days}
    G -- Clicked or timed out --> H[Set step = 3]
    H --> I[Send: Step 3 closing CTA]
    I --> J[Set nurture_click_sequence_completed = true]

When to use it, when not to

• UseUse this as the pacing pattern for a whole short sequence, building on the single-step "wait until opened" pattern in lead-nurturing-006 but applied across every step of a 3-email drip.
• UseUse it when speed for engaged contacts matters more than a fixed, predictable send calendar, for example a product-led nurture where clicking signals active interest.
• SkipDo not use it for compliance-sensitive or date-anchored sequences (event reminders, contract deadlines) where the send date matters more than the contact's click behavior. Use fixed delays there instead.
• SkipDo not stack this pattern with a completely different re-enrollment trigger on the same contact for the same content family; it creates two workflows racing to send the same emails.