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Send-time optimization nurture by timezone

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact5 stepsUpdated for HubSpot seat pricing
OutcomeA nurture sequence sends each email during business hours in the contact's own region instead of at whatever time zone the workflow happens to run in, using timezone-based branching combined with the workflow's own send-time controls.
Workflow maplead-nurturing-046
On audience, timezone known leads to Timezone group. Timezone group leads to Americas: Send during 8am-6pm Americas; Europe/Africa: Send during 8am-6pm Europe/Africa; Asia-Pacific: Send during 8am-6pm Asia-Pacific. Send during 8am-6pm Americas leads to Set send_time_nurture_completed = true. Send during 8am-6pm Europe/Africa leads to Set send_time_nurture_completed = true. Send during 8am-6pm Asia-Pacific leads to Set send_time_nurture_completed = true. Americas Europe/Africa Asia-Pacific On audience, timezone known Timezone group Send during 8am-6pm Americas Send during 8am-6pm Europe/Africa Send during 8am-6pm Asia-Pacific Set send_time_nurture_completed = true
On audience, timezone known leads to Timezone group. Timezone group leads to Americas: Send during 8am-6pm Americas; Europe/Africa: Send during 8am-6pm Europe/Africa; Asia-Pacific: Send during 8am-6pm Asia-Pacific. Send during 8am-6pm Americas leads to Set send_time_nurture_completed = true. Send during 8am-6pm Europe/Africa leads to Set send_time_nurture_completed = true. Send during 8am-6pm Asia-Pacific leads to Set send_time_nurture_completed = true. On audience, timezone known Timezone group Americas Send during 8am-6pm Americas Europe/Africa Send during 8am-6pm Europe/Africa Asia-Pacific Send during 8am-6pm Asia-Pacific Set send_time_nurture_completed = true

When to use it, when not to

Use it

  • Use for a global or multi-region audience where local business hours plausibly affect open and click behavior (B2B audiences checking email during their workday).
  • Use alongside a workflow's native time-window controls (restricting an action to specific days and hours) rather than trying to calculate exact send times manually.
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Skip it

  • Do not use this for a single-region audience; the added branching is not worth it if everyone is already in a similar time zone.
  • Do not rely on this for time-sensitive, date-anchored content (an event starting at a fixed global time); that needs explicit date math, not just a business-hours window.
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The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 5 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 5 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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