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Video engagement based nurture (percentage watched)

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact6 stepsUpdated for HubSpot seat pricing
OutcomeA contact who watches a gated or embedded video gets a follow-up email matched to how much of it they actually watched, instead of every viewer getting the same generic next step.
Workflow maplead-nurturing-037
video_watch_percentage set, branch not sent leads to >= 75 percent?. >= 75 percent? leads to Yes: Send: ready for a demo; No: >= 25 percent?. Send: ready for a demo leads to Set video_nurture_branch_sent = true. >= 25 percent? leads to Yes: Send: more on what you watched; No: Send: quick recap. Send: more on what you watched leads to Set video_nurture_branch_sent = true. Send: quick recap leads to Set video_nurture_branch_sent = true. Yes No Yes No video_watch_percentage set, branch not sent >= 75 percent? Send: ready for a demo >= 25 percent? Send: more on what you watched Send: quick recap Set video_nurture_branch_sent = true
video_watch_percentage set, branch not sent leads to >= 75 percent?. >= 75 percent? leads to Yes: Send: ready for a demo; No: >= 25 percent?. Send: ready for a demo leads to Set video_nurture_branch_sent = true. >= 25 percent? leads to Yes: Send: more on what you watched; No: Send: quick recap. Send: more on what you watched leads to Set video_nurture_branch_sent = true. Send: quick recap leads to Set video_nurture_branch_sent = true. Yes No Yes No video_watch_percentage set, branch not sent >= 75 percent? Send: ready for a demo >= 25 percent? Send: more on what you watched Send: quick recap Set video_nurture_branch_sent = true

When to use it, when not to

Use it

  • Use when a video hosting platform (for example Wistia or Vidyard) is already connected to HubSpot and writes watch data back to the contact record.
  • Use for a specific high-value video (a product demo, an explainer) where watch depth is a meaningful signal of intent.
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Skip it

  • Do not use this if the account has no video platform integration; HubSpot does not natively track percentage watched for embedded third-party video without one, and building that tracking from scratch is out of scope for a workflow-only build.
  • Do not use this for short videos under a minute, where watch percentage is a weak signal (most people finish short videos regardless of interest).
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The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 6 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 4 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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