Long-cycle "nurture until sales-ready" drip

Outcome. Contacts who are not ready to buy get a slow, low-frequency series of touches over several months, instead of going silent or getting nurtured on a cadence meant for active buyers, and they exit automatically the moment they show real intent.

Workflow map Enrollment, branches and actions at a glance lead-nurturing-015

flowchart TD
    A[Enrolled: score below threshold, not paused] --> B[Touch 1] --> C[Delay 30d]
    C --> D[Touch 2] --> E[Delay 30d]
    E --> F[Touch 3] --> G[Delay 30d]
    G --> H[Touch 4] --> I[Delay 30d]
    I --> J[Touch 5] --> K[Delay 30d]
    K --> L[Touch 6, sequence ends]
    A -.-> X{Score crosses threshold, or meeting booked, or becomes customer}
    X -. exits anytime .-> Y[Unenrolled]

When to use it, when not to

• UseUse for contacts confirmed as a legitimate fit, but early: no urgency, no budget yet, or explicitly "check back later."
• UseUse it as the long-tail home for leads that would otherwise sit untouched between short nurture tracks and the point they eventually become sales-ready.
• SkipDo not use it for contacts already covered by a shorter, active nurture track. This fiche is specifically the slow lane.
• SkipDo not run it without a real exit condition. An always-on drip that never checks for sales-readiness just becomes permanent, low-value noise in the inbox.