Outcome. A contact who did not open the first send of a specific email automatically gets the same content again, 3 days later, under a different subject line, without a marketer manually pulling and re-sending a non-opener list.
Workflow map
Enrollment, branches and actions at a glance
lead-nurturing-022
flowchart TD
A[Filter: received original, not opened, not yet resent] --> B[Delay 3 days]
B --> C{Still not opened?}
C -- Yes --> D[Send: alternate subject resend]
D --> E[Set resend_alternate_subject_sent = true]
C -- No --> F[No action]
When to use it, when not to
- UseUse for a single, specific email send where the content matters enough to justify a second attempt, for example a key nurture step or an important announcement.
- UseUse it once per email. This fiche is a single resend, not a repeating retry loop.
- SkipDo not use it for every email in a sequence. Resending every single step doubles send volume and can read as spammy if applied indiscriminately.
- SkipDo not use it on a legally required or time-sensitive notice where a second identical-content send under a different subject could cause confusion about which one is authoritative.
The preview ends here. Six sections are in the library.
counted, not blurred
PrerequisitesEvery property with its label, internal name, type and options, plus the assets the workflow needs before you start.3 items
EnrollmentThe trigger, the criteria exactly as they are ticked in the UI, the re-enrollment rule and the suppression list.4 parts
StepsEach action in order with its parameters, its branches and its delays, written as you tick them.5 numbered actions
Known pitfallsTraps seen in production, each with what breaks and what to do instead.4 pitfalls
Test plan, variants and build specHow to prove it works in a test portal, where to look when it does not, the variants for other objects or tiers, and the YAML build spec.3 variants, 3 sections
FilesThe properties JSON creates the fields in one API call, the workflow JSON documents the build.PDF, Markdown, JSON
Install1 click. The installer creates the properties this spec declares and the workflow itself, switched off, then opens a task for the prerequisites that are assets rather than properties, such as a team, a static list or a marketing email. What it created is listed on the install page.1 click, switched off
Unlock the full library,
149 EUR
or the lead nurturing pack, 39 EUR
One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.
