Outcome. A contact who opts back into marketing email after previously unsubscribing gets a short two-email welcome-back sequence instead of dropping straight back into the regular send cadence with no acknowledgment.
Workflow map
Enrollment, branches and actions at a glance
lead-nurturing-031
flowchart TD
A[Subscription becomes Subscribed, contact 30+ days old] --> B[Send: Welcome back]
B --> C[Delay 3 days]
C --> D[Send: What you missed]
D --> E[Set resubscribe_nurture_completed = true]
When to use it, when not to
- UseUse when the account has enough resubscribe volume to justify a dedicated touch (a handful a month still counts, this is a light workflow).
- UseUse to re-set expectations and reduce the odds of a second, faster unsubscribe.
- SkipDo not use this for a contact's very first subscription. A brand-new opt-in belongs in lead-nurturing-001, not here; the enrollment criteria below excludes recent contacts to reduce overlap.
- SkipDo not run this at the same time as an active re-engagement track
(lead-nurturing-005 or lead-nurturing-036) on the same contact. Check
resubscribe_nurture_completedand the other track's completion property before enrolling both.
The preview ends here. Six sections are in the library.
counted, not blurred
PrerequisitesEvery property with its label, internal name, type and options, plus the assets the workflow needs before you start.3 items
EnrollmentThe trigger, the criteria exactly as they are ticked in the UI, the re-enrollment rule and the suppression list.4 parts
StepsEach action in order with its parameters, its branches and its delays, written as you tick them.4 numbered actions
Known pitfallsTraps seen in production, each with what breaks and what to do instead.4 pitfalls
Test plan, variants and build specHow to prove it works in a test portal, where to look when it does not, the variants for other objects or tiers, and the YAML build spec.3 variants, 3 sections
FilesThe properties JSON creates the fields in one API call, the workflow JSON documents the build.PDF, Markdown, JSON
Install1 click. The installer creates the properties this spec declares and the workflow itself, switched off, then opens a task for the prerequisites that are assets rather than properties, such as a team, a static list or a marketing email. What it created is listed on the install page.1 click, switched off
Unlock the full library,
149 EUR
or the lead nurturing pack, 39 EUR
One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.
