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Re-subscribed contact welcome-back nurture

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact4 stepsUpdated for HubSpot seat pricing
OutcomeA contact who opts back into marketing email after previously unsubscribing gets a short two-email welcome-back sequence instead of dropping straight back into the regular send cadence with no acknowledgment.
Workflow maplead-nurturing-031
Subscription becomes Subscribed, contact 30+ days old leads to Send: Welcome back. Send: Welcome back leads to Delay 3 days. Delay 3 days leads to Send: What you missed. Send: What you missed leads to Set resubscribe_nurture_completed = true. Subscription becomes Subscribed, contact 30+ days old Send: Welcome back Delay 3 days Send: What you missed Set resubscribe_nurture_completed = true
Subscription becomes Subscribed, contact 30+ days old leads to Send: Welcome back. Send: Welcome back leads to Delay 3 days. Delay 3 days leads to Send: What you missed. Send: What you missed leads to Set resubscribe_nurture_completed = true. Subscription becomes Subscribed, contact 30+ days old Send: Welcome back Delay 3 days Send: What you missed Set resubscribe_nurture_completed = true

When to use it, when not to

Use it

  • Use when the account has enough resubscribe volume to justify a dedicated touch (a handful a month still counts, this is a light workflow).
  • Use to re-set expectations and reduce the odds of a second, faster unsubscribe.
Read more on when to use itShow less

Skip it

  • Do not use this for a contact's very first subscription. A brand-new opt-in belongs in lead-nurturing-001, not here; the enrollment criteria below excludes recent contacts to reduce overlap.
  • Do not run this at the same time as an active re-engagement track (lead-nurturing-005 or lead-nurturing-036) on the same contact. Check resubscribe_nurture_completed and the other track's completion property before enrolling both.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 4 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 3 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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