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Quiet hours and time zones: hold the message until business hours in the contact's country

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact12 stepsUpdated for HubSpot seat pricing
OutcomeA message requested at any hour is held and sent on a weekday morning in the contact's own time zone, so nobody gets a text at 06:00 because the account sits three zones to the east.
Workflow mapmessaging-010
Message requested at stamped leads to Send window. Send window leads to US zone known: Delay until weekday 10 local in account time; Unknown: Delay until weekday at latest US window; Non US: Enroll in channel by country workflow. Delay until weekday 10 local in account time leads to Opted in to SMS and marketing contact and US number. Delay until weekday at latest US window leads to Opted in to SMS and marketing contact and US number. Opted in to SMS and marketing contact and US number leads to Yes: Send SMS and stamp last SMS sent; No: Send email. US zone known Unknown Non US Yes No Message requested at stamped Send window Delay until weekday 10 local in account time Delay until weekday at latest US window Enroll in channel by country workflow Opted in to SMS and marketing contact and US number Send SMS and stamp last SMS sent Send email
Message requested at stamped leads to Send window. Send window leads to US zone known: Delay until weekday 10 local in account time; Unknown: Delay until weekday at latest US window; Non US: Enroll in channel by country workflow. Delay until weekday 10 local in account time leads to Opted in to SMS and marketing contact and US number. Delay until weekday at latest US window leads to Opted in to SMS and marketing contact and US number. Opted in to SMS and marketing contact and US number leads to Yes: Send SMS and stamp last SMS sent; No: Send email. US zone known Unknown Non US Yes No Message requested at stamped Send window Delay until weekday 10 local in account time Delay until weekday at latest US window Enroll in channel by country workflow Opted in to SMS and marketing contact and US number Send SMS and stamp last SMS sent Send email

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use it when sends are triggered by events that happen at any hour: form submissions, status changes, imports.
  • Use it when your contacts spread over several time zones and the native quiet hours alone are not strict enough for your brand.
Read more on when to use itShow less

Skip it

  • Do not use it for time-critical messages such as a one-time code or a same-hour appointment change. A hold defeats their purpose.
  • Do not use it to reach contacts outside the US by native SMS. Native Marketing SMS only reaches US numbers that start with +1 and contain 11 digits. The non-US branch here hands over to messaging-022 for channel choice and to messaging-018 for the app action.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 9 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 12 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 6

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 13 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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