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Cookie consent banner declined sets contact as non-marketing

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact4 stepsUpdated for HubSpot seat pricing
OutcomeA contact who declines cookie tracking consent gets set to non-marketing status right away, so the portal stops sending to, and paying for, someone who explicitly opted out of tracking-adjacent marketing.
Workflow mapmarketing-ops-033
Cookie consent status changes to Declined leads to Currently Marketing contact?. Currently Marketing contact? leads to Yes: Set marketing contact status: Non-marketing; No: No action. Set marketing contact status: Non-marketing leads to Notify marketing ops. Yes No Cookie consent status changes to Declined Currently Marketing contact? Set marketing contact status: Non-marketing No action Notify marketing ops
Cookie consent status changes to Declined leads to Currently Marketing contact?. Currently Marketing contact? leads to Yes: Set marketing contact status: Non-marketing; No: No action. Set marketing contact status: Non-marketing leads to Notify marketing ops. Yes No Cookie consent status changes to Declined Currently Marketing contact? Set marketing contact status: Non-marketing No action Notify marketing ops

When to use it, when not to

Use it

  • Use if your consent management platform (CMP) writes the decline decision into a HubSpot property, either through a native integration or a custom sync.
  • Use to keep marketing send eligibility in sync with cookie-level consent choices, not only email subscription toggles.
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Skip it

  • Do not use if your CMP only manages cookies client-side and never syncs a decision into HubSpot as a property. There is nothing for this workflow to watch until that integration exists.
  • Do not treat this as your full consent record. Cookie consent and marketing-email consent are legally distinct in most frameworks; treat this as one input to your legal-basis approach in marketing-ops-005 and marketing-ops-007, not a replacement.
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The rest of this spec

Prerequisites · 2 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 4 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 4 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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