Marketing contact reactivation approval workflow (cost gate)

Outcome. A request to bring a contact back to marketing contact status waits for a named approver before the status actually changes, so a reactivation that raises the marketing contacts bill never happens on one person's unchecked click.

Workflow map Enrollment, branches and actions at a glance marketing-ops-016

flowchart TD
    A[Reactivation request status = Requested] --> B[Create approval task]
    B --> C[Notify approver]
    C --> D{Wait until Approved/Denied, expire 5 biz days}
    D -->|Expired| E[Set status = Expired, notify requester]
    D -->|Approved| F[Set marketing contact status = Marketing contact]
    F --> G[Set reactivation_approved_date]
    G --> H[Notify requester: approved]
    D -->|Denied| I[Notify requester: denied, no change]

When to use it, when not to

• UseUse when your plan is billed per marketing contact tier and more than one person can flip a contact back to marketing status.
• UseUse when you need an audit trail of who requested a reactivation and who approved it.
• SkipDo not use if a single admin already controls every marketing status change and volume is low. A shared checklist may be enough.
• SkipDo not expect this workflow to physically block a direct edit to marketing contact status outside this request path. It governs one path, not the underlying field permission. See Known pitfalls.