Library / Marketing ops / marketing-ops-005

GDPR legal basis capture and consent workflow on EU form submission

Marketing ops Marketing Hub Professional Contact Intermediate ~40 min to build

Outcome. EU-region contacts without a confirmed legal basis for marketing processing are held back from marketing sends and flagged for review, instead of silently entering nurture with no documented consent.

Workflow mapEnrollment, branches and actions at a glance
flowchart TD
    A[Contact created or legal basis changes] --> B{Country in EU/EEA/UK list?}
    B -->|No| Z[No action]
    B -->|Yes| C{Legal basis blank or unknown?}
    C -->|Yes| D[Hold from marketing / non-marketing]
    D --> E[Add to EU consent review list]
    E --> F[Notify marketing ops/compliance]
    F --> G[Create review task, due +2 business days]
    C -->|No| H{Legal basis = Legitimate interest?}
    H -->|Yes| I[Set annual review date]
    H -->|No, valid consent| J[Remove from review list, proceed]

When to use it / when not to

What the full spec adds

  • Prerequisites: 5 items, every property with its internal name, type and options
  • Enrollment: trigger, criteria as ticked in the UI, re-enrollment rule, suppression
  • Steps: 3 numbered actions with their parameters, branches and delays
  • Known pitfalls: 4 traps seen in production
  • Test plan, Variants and the YAML build spec
  • Files: PDF, Markdown, properties JSON to create the fields in one API call

One-time payment. Includes every spec added to the pack later, up to the full 500. Consultants: Everything, forever adds the agency licence for unlimited client portals.

Everything add-on Install this workflow in my portal Two clicks: authorise your portal, confirm. Properties created, workflow delivered switched off, ready to review. Coming to Everything and Pro buyers first.