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Notify rep when a sequence contact opens or clicks 3+ times in a week (buying-intent alert)

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Sales Hub Professional.

Contact5 stepsUpdated for HubSpot seat pricing
OutcomeA rep learns the moment a sequence contact's engagement spikes to 3 or more opens or clicks within a week, a lightweight buying-intent signal worth a personal follow-up instead of waiting for the sequence to run its full course.
Workflow mapsales-ops-012
Sales email opened or clicked leads to Increase Weekly sequence engagement count by 1. Increase Weekly sequence engagement count by 1 leads to Count >= 3 AND alert not sent yet?. Count >= 3 AND alert not sent yet? leads to Yes: Notify contact owner; No: End, no action. Notify contact owner leads to Set Buying intent alert sent this week = true. Weekly schedule fires leads to Set count = 0. Set count = 0 leads to Set alert sent flag = false. Workflow A: counter and alert Workflow B: weekly reset Yes No Sales email opened or clicked Weekly schedule fires Increase Weekly sequence engagement count by 1 Set count = 0 Count >= 3 AND alert not sent yet? Set alert sent flag = false Notify contact owner End, no action Set Buying intent alert sent this week = true
Sales email opened or clicked leads to Increase Weekly sequence engagement count by 1. Increase Weekly sequence engagement count by 1 leads to Count >= 3 AND alert not sent yet?. Count >= 3 AND alert not sent yet? leads to Yes: Notify contact owner; No: End, no action. Notify contact owner leads to Set Buying intent alert sent this week = true. Weekly schedule fires leads to Set count = 0. Set count = 0 leads to Set alert sent flag = false. Workflow A: counter and alert Workflow B: weekly reset Yes No Sales email opened or clicked Increase Weekly sequence engagement count by 1 Count >= 3 AND alert not sent yet? Notify contact owner Set Buying intent alert sent this week = true End, no action Weekly schedule fires Set count = 0 Set alert sent flag = false

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use it for reps who run sequences at volume and would otherwise never notice a single contact re-reading the same email three times in two days.
  • Use it as an early nudge to call or personally email a contact, not as a scoring system on its own.
Read more on when to use itShow less

Skip it

  • Do not use it if your sequence volume is low enough that reps already track individual contact engagement manually; the extra property upkeep may not be worth it.
  • Do not treat this as a rolling 7-day window in the strict sense. HubSpot workflows have no native rolling-window counter, so this build uses a weekly counter reset on a fixed day instead, see the note in Prerequisites.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 4 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 7 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 5 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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