Consent renewal re-permission campaign before expiry

Outcome. Contacts whose consent has a defined expiry date get a re-permission request campaign ahead of that date, so consent lapses through an intentional yes-or-no answer, not silently through inaction that leaves the legal basis unclear.

Workflow map Enrollment, branches and actions at a glance marketing-ops-043

flowchart TD
    A[Consent expiry date is 30 days out] --> B[Set status = Requested, send renewal request]
    B --> C{Wait until Renewed, expire 20 days}
    C -->|Expired| D[Send reminder email]
    D --> E{Wait until Renewed, expire 10 more days}
    E -->|Expired| F[Set status = Lapsed, set non-marketing]
    C -->|Renewed| G[Reset consent_expiry_date forward]
    E -->|Renewed| G

When to use it, when not to

• UseUse in jurisdictions or internal policies where consent is treated as time-bound, a common practice even where not strictly mandated, often 12 or 24 months, and needs active renewal rather than assumed indefinite validity.
• UseUse alongside marketing-ops-020's legitimate interest annual review, for portals tracking multiple legal bases.
• SkipDo not use if the legal basis for the relevant contacts is not consent-based, for example legitimate interest or contract. Renewal campaigns are a consent-specific concept, not universal across legal bases.