Route webinar attendees by session/topic to matching rep

Outcome. A webinar attendee is followed up by the rep who actually knows that session's topic, instead of a generic post-event blast from whoever is next in a flat rotation.

Workflow map Enrollment, branches and actions at a glance lead-routing-038

flowchart TD
    A[Webinar attendance confirmed with session topic] --> B{Session topic?}
    B -->|Product A demo| C[Rotate to Product A specialists]
    B -->|Industry trends| D[Rotate to industry specialists]
    B -->|Customer stories| E[Rotate to generalist/customer marketing pool]
    B -->|unmapped| F[Rotate to generalist pool + notify sales ops]
    C --> G[Set routed date, notify owner, create call task]
    D --> G
    E --> G
    F --> G

When to use it, when not to

• UseUse it when the team runs multiple webinar sessions on different topics or products, each with a clear owner or specialist pool best suited to follow up.
• UseUse it once webinar registration and attendance data reaches HubSpot as a contact property or list membership, whichever your webinar tool integration provides.
• SkipDo not use it for a single-topic webinar series with one generic follow-up owner; a plain form-submission workflow is simpler.
• SkipDo not use it to replace a nurture sequence for non-attendees; this fiche is for people who actually attended, route registrants who did not attend through a separate re-engagement nurture instead.