Outcome. A contact who comes back after a closed-lost deal reaches the rep who already knows their history, instead of a stranger starting the relationship over through round-robin.
flowchart TD
A[Re-engagement signal fires] --> B{Owner known and active?}
B -->|Yes| C[Set routed date, notify original owner, create follow-up task]
B -->|No| D[Notify sales ops, add to Needs manual routing]
D --> E[Falls back to standard round-robin]

When to use it, when not to
- UseUse it whenever the team wants continuity for a returning contact: the rep who ran the first conversation is usually the best person to pick it back up.
- UseUse it as a check that runs before the standard round-robin (lead-routing-001 or lead-routing-002), not as a replacement for it.
- SkipDo not use it if the original owner has left the company or been deactivated; fall back to standard rotation in that case, see Known pitfalls.
- SkipDo not use it if the team deliberately wants a fresh rep on returning leads (a specific re-engagement or win-back motion with its own dedicated pool); route those through that pool instead.
or the lead routing pack, 39 EUR
One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.





