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Policy X date renewal cascade at 90, 60 and 30 days before expiration

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Enterprise

Seat pricing: Enterprise edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Sales Hub Enterprise.

Custom22 stepsUpdated for HubSpot seat pricing
OutcomeEvery policy in force works its own renewal calendar: the producer gets three tasks timed off the policy expiration date, the path changes with the line of business, and the insured hears from the agency before the carrier's renewal offer lands in their mailbox.
Workflow mapinsurance-001
Enroll: in force policy with an expiration date leads to Delay to 90 days before. Delay to 90 days before leads to Line of business. Line of business leads to commercial: Review task to producer; personal: Re rate task to producer. Review task to producer leads to Flag contact for renewal notice email. Re rate task to producer leads to Flag contact for renewal notice email. Flag contact for renewal notice email leads to Delay to 60 days before. Delay to 60 days before leads to Renewal settled?. Renewal settled? leads to yes: Exit; no: Loss ratio above 60?. Loss ratio above 60? leads to yes: Remarket task and notify producer; no: Follow up task. Remarket task and notify producer leads to Delay to 30 days before. Follow up task leads to Delay to 30 days before. Delay to 30 days before leads to Quoted or settled?. Quoted or settled? leads to yes: Exit; no: Urgent call task, notify principal. Urgent call task, notify principal leads to Delay to expiration date. Delay to expiration date leads to Renewed?. Renewed? leads to yes: Exit; no: Set status Expired, notify principal. commercial personal yes no yes no yes no yes no Enroll: in force policy with an expiration date Delay to 90 days before Line of business Review task to producer Re rate task to producer Flag contact for renewal notice email Delay to 60 days before Renewal settled? Exit Loss ratio above 60? Remarket task and notify producer Follow up task Delay to 30 days before Quoted or settled? Exit Urgent call task, notify principal Delay to expiration date Renewed? Exit Set status Expired, notify principal
Enroll: in force policy with an expiration date leads to Delay to 90 days before. Delay to 90 days before leads to Line of business. Line of business leads to commercial: Review task to producer; personal: Re rate task to producer. Review task to producer leads to Flag contact for renewal notice email. Re rate task to producer leads to Flag contact for renewal notice email. Flag contact for renewal notice email leads to Delay to 60 days before. Delay to 60 days before leads to Renewal settled?. Renewal settled? leads to yes: Exit; no: Loss ratio above 60?. Loss ratio above 60? leads to yes: Remarket task and notify producer; no: Follow up task. Remarket task and notify producer leads to Delay to 30 days before. Follow up task leads to Delay to 30 days before. Delay to 30 days before leads to Quoted or settled?. Quoted or settled? leads to yes: Exit; no: Urgent call task, notify principal. Urgent call task, notify principal leads to Delay to expiration date. Delay to expiration date leads to Renewed?. Renewed? leads to yes: Exit; no: Set status Expired, notify principal. commercial personal yes no yes no yes no yes no Enroll: in force policy with an expiration date Delay to 90 days before Line of business Review task to producer Re rate task to producer Flag contact for renewal notice email Delay to 60 days before Renewal settled? Exit Loss ratio above 60? Remarket task and notify producer Follow up task Delay to 30 days before Quoted or settled? Exit Urgent call task, notify principal Delay to expiration date Renewed? Exit Set status Expired, notify principal

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use it as the backbone of the kit. Each policy has its own expiration date, so a renewal cadence anchored on the company record is wrong as soon as a household holds two policies with different X dates.
  • Use it on an agency with more than a few hundred policies in force, where a spreadsheet of expiration dates is already out of date.
Read more on when to use itShow less

Skip it

  • Do not use it to talk to a prospect about their current carrier's expiry. That is a different date, competitor_renewal_date on the contact, and a different workflow (lead-nurturing-035).
  • Do not run it on Professional without the Policy object. There is a workable Professional shape in Variants, but it trades one policy per renewal for one account per renewal, and every multi policy household will feel it.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 11 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 22 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 6

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 16 cases, 4 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON lists the fields to create. The workflow JSON documents the build.

Install · By hand

This workflow runs on a custom object that only exists in your portal. Build it from the spec; the one-click installer does not cover it.

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