Library / Industry kits
Policy X date renewal cascade at 90, 60 and 30 days before expiration
One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.
Enterprise Seat pricing: Enterprise edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Sales Hub Enterprise.
Custom 22 steps Updated for HubSpot seat pricing
Outcome Every policy in force works its own renewal calendar: the producer gets three tasks timed off the policy expiration date, the path changes with the line of business, and the insured hears from the agency before the carrier's renewal offer lands in their mailbox.
Workflow map insurance-001
Enroll: in force policy with an expiration date leads to Delay to 90 days before. Delay to 90 days before leads to Line of business. Line of business leads to commercial: Review task to producer; personal: Re rate task to producer. Review task to producer leads to Flag contact for renewal notice email. Re rate task to producer leads to Flag contact for renewal notice email. Flag contact for renewal notice email leads to Delay to 60 days before. Delay to 60 days before leads to Renewal settled?. Renewal settled? leads to yes: Exit; no: Loss ratio above 60?. Loss ratio above 60? leads to yes: Remarket task and notify producer; no: Follow up task. Remarket task and notify producer leads to Delay to 30 days before. Follow up task leads to Delay to 30 days before. Delay to 30 days before leads to Quoted or settled?. Quoted or settled? leads to yes: Exit; no: Urgent call task, notify principal. Urgent call task, notify principal leads to Delay to expiration date. Delay to expiration date leads to Renewed?. Renewed? leads to yes: Exit; no: Set status Expired, notify principal.
commercial
personal
yes
no
yes
no
yes
no
yes
no
Enroll: in force policy
with an expiration date
Delay to 90 days before
Line of business
Review task to producer
Re rate task to producer
Flag contact for
renewal notice email
Delay to 60 days before
Renewal settled?
Exit
Loss ratio above 60?
Remarket task and
notify producer
Follow up task
Delay to 30 days before
Quoted or settled?
Exit
Urgent call task, notify principal
Delay to expiration date
Renewed?
Exit
Set status Expired,
notify principal
Enroll: in force policy with an expiration date leads to Delay to 90 days before. Delay to 90 days before leads to Line of business. Line of business leads to commercial: Review task to producer; personal: Re rate task to producer. Review task to producer leads to Flag contact for renewal notice email. Re rate task to producer leads to Flag contact for renewal notice email. Flag contact for renewal notice email leads to Delay to 60 days before. Delay to 60 days before leads to Renewal settled?. Renewal settled? leads to yes: Exit; no: Loss ratio above 60?. Loss ratio above 60? leads to yes: Remarket task and notify producer; no: Follow up task. Remarket task and notify producer leads to Delay to 30 days before. Follow up task leads to Delay to 30 days before. Delay to 30 days before leads to Quoted or settled?. Quoted or settled? leads to yes: Exit; no: Urgent call task, notify principal. Urgent call task, notify principal leads to Delay to expiration date. Delay to expiration date leads to Renewed?. Renewed? leads to yes: Exit; no: Set status Expired, notify principal.
commercial
personal
yes
no
yes
no
yes
no
yes
no
Enroll: in force policy
with an expiration date
Delay to 90 days before
Line of business
Review task
to producer
Re rate task
to producer
Flag contact for
renewal notice email
Delay to 60 days before
Renewal settled?
Exit
Loss ratio above 60?
Remarket task
and notify
producer
Follow up task
Delay to 30 days before
Quoted or settled?
Exit
Urgent call task,
notify principal
Delay to expiration date
Renewed?
Exit
Set status
Expired, notify
principal
One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.
When to use it, when not to
Use it
Use it as the backbone of the kit. Each policy has its own
expiration date, ... so a renewal cadence anchored on the company record is
wrong as soon as a household holds two policies with different X
dates. Use it on an agency with more than a few hundred policies in force, where a spreadsheet of expiration dates is already out of date. Read more on when to use it Show less Skip it
Do not use it to talk to a prospect about their current carrier's
expiry. That is a different date, competitor_renewal_date
on the contact, and a different workflow (lead-nurturing-035 ). Do not run it on Professional without the Policy object. There is a
workable Professional shape in Variants, but it trades one policy per
renewal for one account per renewal, and every multi policy household
will feel it. Read more on when to skip it Show less
Not the workflow you needed?
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