Outcome. A new customer's primary contact receives an introduction to their executive sponsor within a few days of becoming a customer, without a rep having to remember to send it manually.
flowchart TD
A[Lifecycle stage = Customer, Executive Sponsor Name known] --> B[Delay 3 business days]
B --> C[Send executive sponsor intro email]
C --> D[Set Executive Sponsor Email Sent Date]

When to use it, when not to
- UseUse it when your company assigns an executive sponsor (a named leader, not the day-to-day CS owner) to new or strategic accounts as a relationship-building practice.
- UseUse it when the sponsor's name is known and stable enough to reference in an automated email rather than needing a person to pick one per deal.
- SkipDo not use it if executive sponsors are only assigned to a subset of accounts (large deals, for example), add a filter on deal amount or plan tier so the email only sends where a sponsor actually exists.
- SkipDo not use it as a substitute for the sales-to-CS handoff itself, see customer-onboarding-001, this fiche is a customer-facing touch, not an internal handoff.
or the customer onboarding pack, 39 EUR
One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.





