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Property: days since last marketing email open (engagement recency helper)

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact2 stepsUpdated for HubSpot seat pricing
OutcomeEvery contact carries a rolling count of days since their last marketing email open, so segmentation and reporting can target or exclude by recency without a report author computing that gap manually every time.
Workflow mapreporting-alerts-042
Contact opens a marketing email leads to Set last_marketing_email_open_date = today. Set last_marketing_email_open_date = today leads to days_since_last_open recalculates on its own each day. Contact opens a marketing email Set last_marketing_email_open_date = today days_since_last_open recalculates on its own each day
Contact opens a marketing email leads to Set last_marketing_email_open_date = today. Set last_marketing_email_open_date = today leads to days_since_last_open recalculates on its own each day. Contact opens a marketing email Set last_marketing_email_open_date = today days_since_last_open recalculates on its own each day

When to use it, when not to

Use it

  • Use it as a reusable filter for re-engagement segments, suppression lists, or a lead-scoring input based on email freshness.
  • Use it in a report or list alongside lifecycle stage to spot contacts going cold on email engagement specifically, distinct from overall engagement.
Read more on when to use itShow less

Skip it

  • Do not use it as a full engagement score by itself; it reflects email opens only, not clicks, form fills, or other channels.
  • Do not use it if the portal has very low email send volume; a rolling recency number on contacts who rarely receive email adds little signal.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 3 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 2 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 1 case, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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