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Anomaly alert: daily form submission volume drop vs 7-day average

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Data Hub Professional.

Contact1 stepUpdated for HubSpot seat pricing
OutcomeEach day, an admin gets a Slack alert only when that day's form submission volume drops well below the trailing 7-day average, so a broken form or a tracking outage gets caught the same day instead of at month end.
Workflow mapreporting-alerts-024
Daily schedule: 09:00 leads to Custom code: fetch submission counts, last 8 days. Custom code: fetch submission counts, last 8 days leads to Compute average of prior 7 days. Compute average of prior 7 days leads to Yesterday below threshold and baseline met?. Yesterday below threshold and baseline met? leads to yes: Post Slack alert; no: Exit silently, no anomaly. yes no Daily schedule: 09:00 Custom code: fetch submission counts, last 8 days Compute average of prior 7 days Yesterday below threshold and baseline met? Post Slack alert Exit silently, no anomaly
Daily schedule: 09:00 leads to Custom code: fetch submission counts, last 8 days. Custom code: fetch submission counts, last 8 days leads to Compute average of prior 7 days. Compute average of prior 7 days leads to Yesterday below threshold and baseline met?. Yesterday below threshold and baseline met? leads to yes: Post Slack alert; no: Exit silently, no anomaly. yes no Daily schedule: 09:00 Custom code: fetch submission counts, last 8 days Compute average of prior 7 days Yesterday below threshold and baseline met? Post Slack alert Exit silently, no anomaly

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use it on portals with steady daily form traffic, where a sudden drop is a meaningful signal, a form embed breaking, a page going down, or a tracking script failing.
  • Use it as an early-warning layer on top of, not instead of, uptime monitoring for the site itself.
Read more on when to use itShow less

Skip it

  • Do not use it on a portal with naturally spiky or low-volume form traffic, a handful of submissions a day. The 7-day average will be noisy and the alert will fire on ordinary variance.
  • Do not use it as the only signal for a marketing campaign's health. Pair it with the actual campaign performance report for that.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 4 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 1 numbered action

Each action in order with its parameters, branches and delays.

Known pitfalls · 5

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV, code

The properties JSON creates the fields in one call. The workflow JSON documents the build. The custom coded action ships as a ready-to-paste .js file.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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