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Attribution touchpoint counter property per contact

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact4 stepsUpdated for HubSpot seat pricing
OutcomeEvery contact carries a simple running count of marketing touchpoints, sessions, form fills, and email clicks, giving sales and marketing a quick "how warmed up is this lead" signal without opening a full activity timeline.
Workflow mapmarketing-ops-044
Qualifying touch signal fires leads to touchpoint_total_count known?. touchpoint_total_count known? leads to Yes: Increment by 1; No: Set to 1. Yes No Qualifying touch signal fires touchpoint_total_count known? Increment by 1 Set to 1
Qualifying touch signal fires leads to touchpoint_total_count known?. touchpoint_total_count known? leads to Yes: Increment by 1; No: Set to 1. Yes No Qualifying touch signal fires touchpoint_total_count known? Increment by 1 Set to 1

When to use it, when not to

Use it

  • Use as a lightweight, native-property alternative to marketing-ops-018's full custom-object touchpoint history, when you need only a count, not the sequence or detail of each touch.
  • Use on portals below Enterprise tier where a custom object isn't available.
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Skip it

  • Do not use if you need the sequence, timestamps, or per-touch detail. That requires marketing-ops-018's custom object approach instead.
  • Do not treat a high touchpoint count as automatically meaning "high intent" without validating that correlation for your own funnel. Some contacts touch many low-value pages without buying interest.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 2 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 4 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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