List-based nurture eligibility gate (marketing contact + subscription check)

Outcome. A contact only continues through a nurture sequence while they are both a marketing contact and subscribed to the relevant subscription type, so nurture workflows stop wasting sends and enrollment slots on people who cannot legally or practically receive them.

Workflow map Enrollment, branches and actions at a glance marketing-ops-042

flowchart TD
    A[Nurture workflow reaches eligibility gate] --> B{Marketing contact AND opted in?}
    B -->|Yes| C[Continue in nurture workflow]
    B -->|No| D[Add to Nurture-ineligible list]
    D --> E[Unenroll from nurture workflow]

When to use it, when not to

• UseUse as a reusable eligibility check placed at the start of, or as a periodic re-check within, any nurture workflow.
• UseUse to consolidate a check that would otherwise be copy-pasted into every nurture workflow's enrollment criteria individually.
• SkipDo not use this fiche to try to stop an email that HubSpot has already queued or sent from a marketing email tool outside a workflow context. A workflow cannot reach into an already-scheduled send and cancel it. This fiche only controls whether a contact continues through workflow-driven nurture steps; it detects ineligibility and exits or escalates, it does not retroactively block anything already sent.