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Multi-language campaign tagging and attribution normalization

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact7 stepsUpdated for HubSpot seat pricing
OutcomeCampaign source values captured in different languages, such as a French landing page tagging "reseaux-sociaux" and an English one tagging "social," roll up into one normalized attribution property, so reporting shows one true channel instead of a fragmented list of language variants.
Workflow mapmarketing-ops-039
Original source drill-down changes leads to Matches a known language variant?. Matches a known language variant? leads to Yes: Set normalized_channel to matched value; No: Set normalized_channel = Other. Set normalized_channel = Other leads to Notify marketing ops: unmapped value. Yes No Original source drill-down changes Matches a known language variant? Set normalized_channel to matched value Set normalized_channel = Other Notify marketing ops: unmapped value
Original source drill-down changes leads to Matches a known language variant?. Matches a known language variant? leads to Yes: Set normalized_channel to matched value; No: Set normalized_channel = Other. Set normalized_channel = Other leads to Notify marketing ops: unmapped value. Yes No Original source drill-down changes Matches a known language variant? Set normalized_channel to matched value Set normalized_channel = Other Notify marketing ops: unmapped value

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use on portals running campaigns across multiple languages or regional sites where the same channel gets tagged with different local-language values.
  • Use once you've noticed a channel report splitting what should be one row (Social) into several (reseaux-sociaux, soziale-medien, social) because of source language.
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Skip it

  • Do not use if all campaigns already tag consistently in one language regardless of the visitor's locale. There is nothing to normalize.
  • Do not treat the normalized value as a replacement for the original. Keep the original language-specific value for local teams who need it; normalize into a separate property for portal-wide reporting.
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The rest of this spec

Prerequisites · 2 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 7 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 6 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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