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Marketing email suspension after high bounce or spam complaint rate

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Marketing Hub Professional.

Contact4 stepsUpdated for HubSpot seat pricing
OutcomeIndividual hard bounces and spam complaints get flagged and queued into a daily review the moment they happen, so a rising bounce or complaint rate gets caught by a human early instead of surfacing weeks later in a domain reputation warning.
Workflow mapmarketing-ops-024
Contact hard-bounced or marked send as spam leads to Set flagged_for_email_health_review. Set flagged_for_email_health_review leads to Set email_health_flagged_date. Set email_health_flagged_date leads to Add to review list. Add to review list leads to Notify marketing ops. Contact hard-bounced or marked send as spam Set flagged_for_email_health_review Set email_health_flagged_date Add to review list Notify marketing ops
Contact hard-bounced or marked send as spam leads to Set flagged_for_email_health_review. Set flagged_for_email_health_review leads to Set email_health_flagged_date. Set email_health_flagged_date leads to Add to review list. Add to review list leads to Notify marketing ops. Contact hard-bounced or marked send as spam Set flagged_for_email_health_review Set email_health_flagged_date Add to review list Notify marketing ops

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

When to use it, when not to

Use it

  • Use to build an early-warning habit around deliverability, especially if your sends have grown in volume or you have recently changed list sources.
  • Use alongside, not instead of, HubSpot's own Email Health tool, which already shows bounce and spam complaint rates at the account and sending-domain level.
Read more on when to use itShow less

Skip it

  • Do not expect this workflow to pause or throttle a marketing send automatically once a rate threshold is crossed. HubSpot has no workflow action that pauses an in-progress or scheduled marketing email based on a bounce or complaint rate; a human always makes that call. Read this fiche as detect-and-escalate at the individual-contact level, feeding a decision a person makes in Email Health or the Campaigns tool, not as an automated kill switch.
  • Do not use if your sending volume is low enough that Email Health's native dashboard already gets checked daily by someone. This fiche mainly earns its keep when volume is high enough that individual incidents would otherwise go unnoticed between dashboard checks.
Read more on when to skip itShow less

The rest of this spec

Prerequisites · 4 items

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 4 numbered actions

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 1 case, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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