Outcome. Individual hard bounces and spam complaints get flagged and queued into a daily review the moment they happen, so a rising bounce or complaint rate gets caught by a human early instead of surfacing weeks later in a domain reputation warning.
Workflow map
Enrollment, branches and actions at a glance
marketing-ops-024
flowchart TD
A[Contact hard-bounced or marked send as spam] --> B[Set flagged_for_email_health_review]
B --> C[Set email_health_flagged_date]
C --> D[Add to review list]
D --> E[Notify marketing ops]
When to use it, when not to
- UseUse to build an early-warning habit around deliverability, especially if your sends have grown in volume or you have recently changed list sources.
- UseUse alongside, not instead of, HubSpot's own Email Health tool, which already shows bounce and spam complaint rates at the account and sending-domain level.
- SkipDo not expect this workflow to pause or throttle a marketing send automatically once a rate threshold is crossed. HubSpot has no workflow action that pauses an in-progress or scheduled marketing email based on a bounce or complaint rate; a human always makes that call. Read this fiche as detect-and-escalate at the individual-contact level, feeding a decision a person makes in Email Health or the Campaigns tool, not as an automated kill switch.
- SkipDo not use if your sending volume is low enough that Email Health's native dashboard already gets checked daily by someone. This fiche mainly earns its keep when volume is high enough that individual incidents would otherwise go unnoticed between dashboard checks.
The preview ends here. Six sections are in the library.
counted, not blurred
PrerequisitesEvery property with its label, internal name, type and options, plus the assets the workflow needs before you start.4 items
EnrollmentThe trigger, the criteria exactly as they are ticked in the UI, the re-enrollment rule and the suppression list.4 parts
StepsEach action in order with its parameters, its branches and its delays, written as you tick them.4 numbered actions
Known pitfallsTraps seen in production, each with what breaks and what to do instead.4 pitfalls
Test plan, variants and build specHow to prove it works in a test portal, where to look when it does not, the variants for other objects or tiers, and the YAML build spec.3 variants, 3 sections
FilesThe properties JSON creates the fields in one API call, the workflow JSON documents the build.PDF, Markdown, JSON
Install1 click. The installer creates the properties this spec declares and the workflow itself, switched off, then opens a task for the prerequisites that are assets rather than properties, such as a team, a static list or a marketing email. What it created is listed on the install page.1 click, switched off
Unlock the full library,
149 EUR
or the marketing ops pack, 39 EUR
One-time, excl. VAT. 30-day refund, no questions asked. Founding prices until 31 October, then 199 and 59 EUR. Includes every spec added later, up to the full 500, and the one-click installer on the full library. Building on client portals? The agency licence at 449 EUR covers unlimited client portals.
