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Onboarding start date property set on deal closed won

One of 565 written HubSpot workflow specs, by a collective of independent HubSpot consultants.

Professional

Seat pricing: Professional edition. To build it, a GTM Seat or an Ops Seat (an Ops Seat cannot create marketing emails or sequences). Per-hub plans: Sales Hub Professional.

Deal1 stepUpdated for HubSpot seat pricing
OutcomeEvery closed-won deal gets a single, reliable timestamp for when onboarding began, so reporting on time-to-value and onboarding duration has a consistent anchor without depending on any other onboarding workflow being active.
Workflow mapcustomer-onboarding-010
Deal stage = Closed Won, Onboarding Start Date not yet set leads to Set Onboarding Start Date = current date. Deal stage = Closed Won, Onboarding Start Date not yet set Set Onboarding Start Date = current date
Deal stage = Closed Won, Onboarding Start Date not yet set leads to Set Onboarding Start Date = current date. Deal stage = Closed Won, Onboarding Start Date not yet set Set Onboarding Start Date = current date

When to use it, when not to

Use it

  • Use it as the minimum viable version of the onboarding-tracking pattern, when a full handoff task (customer-onboarding-001) or ticket (customer-onboarding-005) is more than the team needs yet, but reporting still matters.
  • Use it alongside those larger fiches too, since they reuse the same property, this one just isolates the single step for teams that want to build it in isolation first.
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Skip it

  • Do not use it if Close Date already serves this purpose well enough for your reporting, adding a duplicate property with no distinct meaning is not worth the extra field.
  • Do not use it if onboarding for some deals starts materially later than the close date, for example waiting on a signed order form, a manually set date closer to the true start is more accurate than an automated one.
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The rest of this spec

Prerequisites · 1 item

Every property with its label, internal name, type and options, plus the assets the workflow needs.

Enrollment · 4 parts

The trigger, the criteria as ticked in the UI, the re-enrollment rule and the suppression list.

Steps · 1 numbered action

Each action in order with its parameters, branches and delays.

Known pitfalls · 4

Traps seen in production, each with what breaks and what to do instead.

Test plan and UAT script · 2 cases, 3 variants

How to prove it works in a test portal, one case per branch, and a sign-off sheet.

Files · PDF, Markdown, JSON, CSV

The properties JSON creates the fields in one call. The workflow JSON documents the build.

Install · 1 click, switched off

The installer creates the properties and the workflow, switched off, then opens a task for what it cannot create. Nothing is deleted, enabled or enrolled.

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